First Taco Bell in Montreal

Taco Bell LogoYo quiero Taco Bell. I’ve always been a big fan of Taco Bell, I know it’s fast food and doesn’t compare to "Real" Mexican food, but Why am I so excited? Don’t get me wrong I don’t think Taco Bell is the greatest food in the world, but once in a while nothing beats that 99 cent soft shell taco.

Taco Bell has been all over Canada for a while, except for Quebec. At first I thought it was a language issue, in Quebec everything must be prominently French, and I just assumed no one wanted to go through the trouble of translating the menus, packaging, signs etc.

But one day we went to visit a friend in Ottawa (2hr drive from Montreal), and spotted a Taco Bell, of course we stopped in for a bite. What really surprised me was, everything was bilingual? what’s the deal? So why not in Montreal? Till this day I still don’t know what took them so long, but we finally got our first Taco Bell in Montreal, more specifically (in Pierrefonds, corner of Pierrefonds blvd and des Sources blvd).

Although I think this is great news, I feel a little pessimistic, and don’t think it will do well. Why?

  • First of all, bad timing, just a couple of weeks ago there was an E. Coli Outbreak caused by Taco Bell’s across 6 states. That can’t be good publicity, which brings me to my second point.
  • NO Advertising, I hear rumors going around, a friend of a friend heard they were going to open a Taco Bell in Montreal, but when I Googled it, or even checked the official Taco Bell website, there was no news or information about it. I did however find a post on a forum about the rumored location. So I took a drive and checked it out myself, I was pleased to see, it wasn’t a rumor.
  • Lastly, I feel the location isn’t the best. My opinion would be downtown and for the West Island, St-Jean close to the highway, or even the Fairview mall. The main roads on the West Island are (des Sources, St-Jean and St-Charles), des Sources is the first exit coming from downtown and takes about 10min to reach Pierrefonds blvd. It beats driving 2hrs to Ottawa. Still I believe the Fairview Mall or around that area would have been better exposure, especially with the lack of advertising.

So the official opening date is Dec 18, 2006, hopefully it will be a success and they will sprout out, all over Montreal. I for one look forward to it. Mmmm Tacos. 🙂 

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